Paragon Printing & Graphics – Your One-Stop Shop for all your Printing Needs

This month we would like to shine the spotlight on Paragon Printing & Graphics.

Paragon Printing is a family-owned business run by the Chirafisi family; Doug, Luanne, Tom and Bob.  They provide printing services to companies of all sizes, both locally and around the nation.  In addition, they are able to assist firms with marketing ideas, and other products and services such as mailings, design and fulfillment.

Growing Their Business in Milwaukee

The Chirafisi’s chose Milwaukee for their business location as they have called this area their home for their entire lives.  Both Luanne and Doug grew up in the Gateway Districts.  They began their printing and copying shop on Historic Mitchell Street in the 1970s, coincidentally naming the business Gateway Printing Inc.  After selling that business, Doug and Luanne began operating out of the basement of their home, where in three short years, they expanded to a location on South 13th Street and Oklahoma Ave., and then finally to their current 11,000 square foot space in Milwaukee’s Fifth Ward.  As the business and its services continued to expand, Bob described the decision to move to their current location, “We kept growing…and eventually realized it just wasn’t efficient to be going up and down between three floors all day long.”  All throughout this time, it had always been a family-run operation, with their two sons, Tom and Bob, learning from a young age, every aspect of the business, from servicing each of the many intricate printers, to graphic design and publishing.  As adults, Tom and Bob now own the business, with Doug and Luanne still involved in the day-to-day operations, with other employees working right alongside them.  In addition to their business, in 2008, Tom Chirafisi and his family started a charitable organization, now known as The Eternal Wish Foundation.  This Foundation is dedicated to providing a wish experience for lower-income adults over the age of 18, who are affected by serious physical or life-threatening conditions.

Full Service Printing and Marketing Sets Them Apart

With one of the largest 4 color digital printers in the area, Paragon provides 4 color digital printing and 2 color offset work in nearly any quantity.  Offering a wide array of services, they often provide services for individuals as well as large corporations, including work that smaller printing companies send to them that those companies are not able to handle.  Keeping up with this level of productivity means that machines are rarely down, as the owners take pride in mastering the repair and technical service of their machines themselves.  Within the first three months of purchasing their newest and largest Xerox printer, they completed 1 million impressions and are quickly surpassing 4 million at the time of this article.  Paragon is an eco-friendly business and all paper waste is sent to a company for recycling and most of the paper products that they use also come from recycled products.

As book printing and binding has become one of their specialties, they can provide not only the printing, but can also collaborate on layout, design, marketing and promotion of an author’s book, often working hand-in-hand with the writer directly.  To date, they have printed over 34 million books at their facility, with a variety of titles sent internationally to such places as North Africa, Europe and even the Vatican.

Other services include creating business cards, banners, brochures, calendars, catalogs, envelopes, signs, folders, letterhead, labels, restaurant menus, newsletters, postcards, posters, high-resolution photos, reports, forms and also have no trouble matching branded colors and logos.  As a client, you can submit an existing design online, or they will create a design for you by working with your original concept.

The Chirafisi’s know that many people get their first impression of the Milwaukee region as they step off of a plane or train in the Gateway district.  As a result, beautification and vibrancy in this area is essential to attracting and retaining visitors and residents alike.  Spreading the word about the Gateway to Milwaukee and helping more businesses meet their printing and marketing goals, continues to be a focus for the family and their business.

Along with a high-level of pride and commitment to quality, the business relationships and friendships the family has established throughout the years have made Paragon Printing the business they are today.  They continue to evolve and remain relevant to future needs; are small enough to care, while large enough to meet any needs.  Their family atmosphere will make you feel at ease, while providing a quality product at a fair price.

The Chirafisi family looks forward to assisting you at their facility located at 214 East Florida Street.  Please don’t hesitate to contact them at 414-332-2080 or e-mail,


Special offer to Airport Gateway Business Association Members:

Receive 100 FREE business cards for every $100 spent on your first order. (print ready PDF file must be provided.)  NO LIMIT.


Notable clients

The City of Milwaukee, City of Milwaukee Police Dept., Better Business Bureau Serving Wisconsin and of course, now The Gateway to Milwaukee.  Other businesses in the Gateway districts include the Mitchell Gallery of Flight, Secure Parking in the Airport parking structure, Wally Park and television and radio personality and author, Katrina Cravy.

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