Improve the Image of The Gateway District

The Gateway district offers visitors a first impression of Milwaukee. By creating a beautiful, welcoming atmosphere, The Gateway to Milwaukee invites those visitors to invest time and money in local businesses. Outlined by The Gateway to Milwaukee members, our beautification plan offers the vision and guiding principles for landscaping improvements around General Mitchell International Airport.

E. Layton Ave.

A recent addition to our beautification work, The Gateway to Milwaukee aims to implement changes over time to improve the aesthetics of E. Layton Ave.  This is an important and complicated corridor which between the Lake Parkway and Howell Ave is within the Cities of Milwaukee and St. Francis, Milwaukee County, is the northern border of the airport, and connects to a State highway.  Such a complicated area requires a collaborative approach to beautification, so we have assembled a project team that includes the government parties with influence on beautification work as well as several landscape architects, and members of The Gateway to Milwaukee Beautification Committee.

W. Layton Ave.

The Gateway to Milwaukee recently installed landscaped medians along W. Layton and S. 5th Street. Featuring blue arches to continue our selected theme of water and motion, the new medians cap a significant, long-term project to beautify W. Layton Ave. from Howell Ave to I-94. After investing in gardens, medians, and other landscape features, The Gateway to Milwaukee has received overwhelmingly positive feedback.

The Green Corridor

The Green Corridor is a multi-year effort to transform S. 6th Street into a sustainable technology best practice destination. Working with City of Milwaukee departments, civic groups, and non-profits, this group of volunteers has successfully installed permeable sidewalks and parking lots, an ever-expanding farmers’ market, a community garden, solar installations, and other storm water management technologies. The Green Corridor is also a place to experiment with new technologies to perfect their application before being scaled up on a city-wide or regional level.  For more information on existing projects and planned future improvements, please visit the interactive map at the link below.

Interactive Map of the Green Corridor

W. Layton Ave. Railroad Bridge

To improve the appearance of the railroad bridge over W. Layton Ave. at 10th Street, The Gateway to Milwaukee recently sponsored the cleaning and repainting of the structure. We transformed the railroad bridge into a well-maintained reminder of our valuable transportation assets.

If you have ideas to help improve The Gateway business district, or would like to offer feedback on current initiatives, let your voice be heard as a member of The Gateway to Milwaukee. Join Us!